The city and the province of Salzburg don’t only stand out for their cultural institutions; they also score points when it comes to fashion and style.

You must not miss the many clothing shops and accessory shops in the beautiful old town. Visit the Getreidegasse right at the heart of the city of Salzburg. Here beautiful ambiance blends with the latest fashion and the best restaurants and bars.

But it is not only the city of Salzburg that tempts with its amenities and creature comforts; the countryside also has plenty to offer. Here there are countless quaint shops full of rural charm. Many different markets are also worth a visit, for example the Schranne am Mirabellplatz (Thursdays only) and the Grünmarkt at the Universitätsplatz. Here you will find fresh agricultural products from farms in the Salzburg region.

Are you more the type that prefers shopping in a large shopping mall? Then you are in good hands at the EUROPARK. The multitude of shops makes it possible for you to fulfil any wish. Whether you are looking for H&M or Hollister, you will always find the coolest styles and you will always be dressed in the latest trends.

If you are looking for brand-name clothes, then the Designer Outlet in Wals-Siezenheim will give you a warm welcome. Whether Dior, Versace or Chanel, here you can feel like a star. Both shopping centres are easily accessible by public transport.

In the advent season Salzburg's old town turns into a true Christmas wonderland. Shopping is pure pleasure in the beautiful Christmas markets with their stunning offers. Don't miss the Treml Punsch Stand on the Mozartplatz where you can sip tasty mulled wine whilst listening to "Last Christmas".

Insider tip: The famous Mozartkugeln (chocolate delicacies) are a "souvenir must".